It’s one thing to have a beautiful, well-designed website with all the best content, copy and imagery in the world, but if your customers can find it or see it, what’s the point? The truth is, while design, copy writing and graphics are a huge part of your website, there’s an even bigger factor at work in your site’s success: its exposure.So exactly how do you make sure your site is seen, heard and found by the right people? How do you ensure it brings in new leads, increases sales and affects your bottom line in a positive way?Well, that’s part of what we do here at Steadfast Creative, so we can help. Here are just a few tips for making sure your website gets the exposure it deserves:
1. Pay attention to SEO – SEO is one of the few sure-fire ways to increase traffic to your website. But SEO is more than just plugging a few keywords into your web content and Meta tags, and letting search engines do the rest. It’s a constant process, one that requires you pay careful attention to not just what you put on your site – but also what your customers are looking for on the web. SEO is extremely important to the success of your site, so if you or someone on your team isn’t up-to-date on the latest SEO techniques, make sure to hire a firm or professional who is. You won’t regret it.
2. Start a blog – A blog is a virtual must-have on any corporate website nowadays. Not only does it establish you as an authority in your industry or space, it’s also great SEO fodder, giving you additional places to work in keywords and phrases, as well as new URLs for search engines to crawl on a daily, weekly and monthly basis. It can make a huge difference in the long run.
3. Join social networks – You can bet that most of your customers are on at least one social media site. Whether it’s Facebook, Google+ or Twitter, these are all great ways to connect to them on a personal, intimate level. Let them know about your company news and updates, give them access to special deals and rewards, and help foster brand loyalty with those customers that already love you. Plus, social networks also offer a great venue to promote content, so post links to important info on your site, blog posts or other areas of interest and start driving potential customers there. It can help a lot!
4. Incorporate links – Where ever possible, you should incorporate links to your website. On your Facebook page, on your email signature – anywhere at all your customers may see and click on it. You should also put your URL on business cards, company letterhead, documents you send out and more. You want to call as much attention to your site as possible, and getting that URL out there can help tremendously!
Need more help ensuring your website is seen, heard and visited? Then contact Steadfast Creative today. Our inbound marketing pros can help with SEO, blogging, PPC, social media management, and much, much more.