A great SEO campaign isn’t just about hiring the right person or picking the right keywords. Search engine optimization is a complicated, ever-changing field, and there’s no cut-and-dry way solution – no matter how experienced you are.
If you want to see success with SEO, there are numerous factors that have to fall in line – and probably not the factors you’re thinking of. While keywords, strategy and methodology are all important, there are even bigger, more intangible factors at play, too. Things like expectations, investment, patience, and even the quality of your website can make a big impact on your SEO success as well.
Are your search engine optimization efforts not delivering the results you want? Here are 5 major reasons your campaign could be doomed from the start:
Your expectations are too high.
You can’t go into SEO expecting to take over the No. 1 spot on Google. In fact, if you’re in a highly competitive field, then the chances of doing that are really slim to none. Of course SEO can help improve your rankings, but more importantly, it needs to help increase traffic – good, qualified traffic. And as long as you’re making strides in that area, you’re on the right track.
If you want your campaign to be a success, make sure you’re managing your expectations properly. Set small milestones for your traffic numbers, conversions and other metrics, and be proud when you achieve them. Then, set the bar higher, and keep on going.
You’re not being patient.
Rome wasn’t built in a day, and a great SEO campaign isn’t either. Good rankings, quality backlinks and a solid PR score take loads of time and effort to achieve. There’s lots of content writing, link building, PPC advertising and on- and off-page optimization that go into it, and all those things take time. Unless you have a huge team of experts at your disposal, a solid, well-done SEO campaign can take months or even years – and even then, it’s never quite finished.
Besides, search engines only crawl pages once a day (at the most), so no matter how hard you work, it may not get noticed for at least a few weeks. Just like with expectations, you should set realistic a timeline, too. Don’t look for drastic upticks in metrics a week after you start. Do regular reporting, and note slight improvements and changes, and go from there.
You’re not willing to invest in your efforts.
Search engine optimization doesn’t come for free. Even if you do it yourself, you still have to invest time and energy into research, optimizing your site, writing content, building links and much, much more. If you opt to use a professional or agency (which usually guarantees better results), that’s going to cost money, too.
While you shouldn’t give up an arm and leg to pay for your SEO campaign, don’t be frugal either. A successful campaign will give you a huge return on your investment, bringing in more sales and customers than you ever imagined. So the cost is really worth it in the end.
Your website isn’t up to snuff.
Even if you achieve the No. 1 spot on Google, you still won’t see returns from your SEO campaign if your website is hideous. In order for those clicks to convert – to turn into real leads and sales – you need to have a beautiful, easy-to-navigate, professionally designed site. Customers don’t want to do business with a haphazard, out-of-date or ugly site. They want to know their money is in good hands.
So before you even think of investing in search engine optimization efforts, take a good hard look at your website. Is it appealing? Does it sell your services well? Does it convey professionalism and trustworthiness? If not, you may want to hire a design team first.
You’re not tracking your results.
You can’t just optimize your page, create a few PPC ads and send it all off into the wild blue yonder. To truly gauge the success of your campaign – and to ensure you’re constantly improving it – you need to be monitoring and tracking your results every day. You should be looking at analytics data, and learning about who’s visiting your site, where they’re coming from, how your ads are performing and much, much more.
Then, you can use that data to further improve your campaign. If something’s not working or you’ve seen a downturn in visits, make a change. If things improve, you know you’re in the right direction. Keep editing and making changes until your campaign is a bona fide success.
Want a Successful Website?
Search engine optimization is crucial to online success nowadays. To learn more or to get help with yours, contact the Steadfast Creative team today.