Though many of our clients come to us in the beginning stages of their business, in need of a brand new website for their company, we’ve also served hundreds of customers looking to re-brand, revamp and redesign their existing site. Maybe their current site is outdated or unattractive, or maybe it simply isn’tgenerating the traction or revenues the business owners had hoped. Regardless of the reason, these companies are looking to create a more effective, powerful web presence, and we help them do it.
Have you considered a design refresh for your current site? If not, it may be time to. Even if your website isn’t more than a few years old, it could still be out-of-touch, poorly optimized or just not delivering the results you want. A design refresh can help give it new life and give it the power it needs to start generating valuable leads and sales.
So take a minute and look at your site. Examine the buttons, the menus, the content, the images – anything and everything on the pages. If you spot any of the glaring signs below, it’s definitely time for a refresh.
1. You have a vertical menu or other dated elements.
Vertical menus haven’t been a standard in web design for at least a decade. They make your site look dated and old, and subsequently, they give your brand an out-of-touch, untrustworthy feel, which doesn’t bode well with visitors. Most websites nowadays feature a horizontal menu, located at the top of the homepage. Single-page sites are also growing in popularity, eliminating the need for a menu altogether.
In addition to vertical menus, other elements that can really date your site include visitor counters, flash intros, animated buttons, automatic pop-up windows or audio or video that auto-plays.
2. You don’t have a blog.
Blogs are a must-have into today’s world. They not only provide great resources for your customers, they also help you establish yourself as an authority in your industry and space. On top of that, they can be amazing for improving your search engine rankings, and they can do wonders for attracting and converting leads.
3. Your site isn’t mobile-friendly.
A whopping 50 percent of all mobile phone owners use their phone as their primary internet source. To put that into perspective, think of it this way: If your site isn’t mobile friendly (or it just looks messy or hard to navigate on mobile screens), then you’re losing out on HALF of your potential sales and customers. When you think of how much that adds up to over a week, a month or even a year, the losses can be pretty catastrophic. The truth is, if you want to get the most out of your web presence, you absolutely have to optimize it for mobile phones.
4. You’re not getting found in search engines.
Think like a potential customer, and do a quick Google search for your goods and services. Do you show up near the top? Do your competitors? If you’re not showing up within the first few results, then you’re website isn’t optimized properly, and your competitors are benefitting from it. If you want to start getting found, bringing in traffic and attracting potential leads, then you need to refresh and re-optimize your entire site – its content, its images, its graphics, its links and more.
5. You aren’t on a CMS.
If your site isn’t on a CMS (content management system), then you’re doing a lot more work then you need to. A CMS makes everything about website management easier – adding content, uploading pictures, updating news articles and blogging. It can shave hours off your workload, it can save your money, and it can even make optimizing your site for SEO easier.
If you noticed any of these red flags on your site, you might want to consider a design refresh in the near future. If could make your web presence more effective, more powerful and, most importantly, more profitable.