If there’s one thing you don’t want your web presence to be, it’s boring.
There are enough boring websites out there to put the whole world to sleep! If you want to stand out to prospective customers and generate real leads and sales from your site, it needs to be special. It needs to be creative.
Building a great, effective and creative web design is like putting together a puzzle. It doesn’t just happen overnight. You need all the right people – and the right pieces – in order for it to work.
Do you want your site to be as effective as possible? Then make sure it has these 7 must-have elements:
Eye-catching imagery. Images are what draw people into your site, and they’re how you make your products, services and brand relatable. Don’t just throw up stock photos and call it a day; carefully create and choose images that are going to best sell your products to your desired target market. What colors do they like? What types of people are they? What can your product do to change their lives? Use your photos to illustrate these points, and you’ll have an effective website on your hands in no time.
Great use of space. To be a great website, it doesn’t have to be crowded and full to the brim with information. You don’t have to cram as many photos, words or infographics as you can into a space. In fact, you can actually use empty space to your advantage. When done right, space can draw attention to important areas on the page, like call to actions, for example. Good spatial relationships are also crucial to pulling off a professional aesthetic that’s pleasing to the eye.
An easy to use navigation system. Having cool bells and whistles on your site is great, but don’t use them on your menu. This area is strictly off-limits. Why? Because it’s the backbone of your site. You want people to easily and quickly understand how to use it, so they can get the full experience of your website. If the navigation is confusing or hard to understand, you can pretty much bet they’re going to click that “X” and find another site that’s easier to use.
Unique typography. Gone are the days when a good old Arial or Courier font will do the trick. A truly creative web design will use a typeface that’s unique, eye-catching and really speaks to the brand’s voice and personality. Don’t be afraid to mix it up, either. Try all caps mixed with lowercase fonts, scripts mixed with san-serifs, and just have fun with it. You want those fonts to look and feel like YOU, so when you use them in advertising, on promos and even on your business cards, it’s recognizably and definitively your brand.
Mobile/tablet capability. There’s no excuse anymore. If a website doesn’t translate properly to a phone or tablet screen, you’re losing out on about half of your potential users. Think of how many sales, lost leads and lost traffic that is. It’s just not worth the risk! Make sure your site is designed to be as responsive as possible, so no matter what device your potential customers are surfing on, they can see your site crystal clear.
Clear calls to action. In order to be effective, a creative web design needs to have a purpose. It needs to be moving users toward something – some goal. Maybe it’s to sell a product or service, or maybe it’s simply to get the user to fil out a form or give you a call. Whatever it is, that goal needs to be translated into a clear, concise and obvious call to action … on every page. Don’t make your customers dig through your site, trying to find what they need. Use calls to action to make buying from you and interacting with you as easy as possible.
A cool color scheme. Don’t underestimate the power of colors. Each color gives off a different feel, and they should be used accordingly. Red, for example, is typically used to show importance or urgency. Blue is a calmer, more peaceful tone. Pick a main color that coincides with your brand and its voice, and set your color scheme based on it. Remember, you want either analogous colors (colors that are varying shades of the same color), complementary colors (colors that have a bold contrast next to each other), or monochromatic colors (black, white, grey, dark blue, etc.)
Is your site missing any of these crucial elements? Then it’s not doing you any favors. Contact us today, and learn about how we can turn your boring, bland site into an effective, creative web design that reaches your customers and translates into sales.