What brand wouldn’t want to expand its reach? To connect with more customers, more leads and more potential sales?
Well, the web is the perfect place to do just that.
Thanks to social media, search engines and other digital platforms, expanding your reach is now easier than ever. In fact, here are 7 sure-fire ways to get started:
Go social. Put your brand on Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram – or any other platform that your customers are using – and start joining in the conversation. Make them laugh, give them great, useful info, or just answer their questions. Be sure to use #hashtags, too. Those will improve your reach even further.
Boost your search rankings. If you really want to up your exposure, start ranking higher in Google, Yahoo and Bing. Choose thoughtful keywords, optimize your pages and content, and make sure your site is easily crawlable by search engine spiders.
Start blogging. Blogging is crucial if you want to reach more customers on the web. For one, it establishes you as an authority in your space – one that people can go to when they have questions, want information or just need guidance. It also helps with your SEO efforts, too. And the higher you rank in search engines, the more people will see your site.
Try PPC. Organic SEO is nice, but using PPC also has its advantages, too. Join up on Google AdWords and Bing Ads, and start ensuring you get noticed for those big, high-level keywords you’re going for. Be sure to target by geographic area, too, so you can make sure to get the best keywords possible.
Go mobile. There’s no excuse anymore. Now that Google considers mobile friendliness a major factor in its algorithms, your site absolutely needs to be responsive. If it’s not, your rankings will plummet and you’ll actually lower your reach instead.
Create infographics. Infographics are hugely popular nowadays. They’re quick and easy to understand, they don’t require a lot of time to digest, and best of all, they’re super shareable. This makes your chances of getting a retweet or share (and added exposure) even higher!
Give away free things. Everyone likes free stuff, so if you want to draw in more customers, start offering some. Give away free tools, planners and templates, or just offer downloadable PDFs or ebooks. Just make sure it’s something customers will find valuable. If they like it, they’ll be coming back for more in no time.
Want to reach more customers on the web? Let Steadfast Creative help. Our digital marketing experts and SEO pros can help get your brand noticed. Contact us today for a free consultation.