We’ve said it before and we’ll say it again: email marketing should be a part of every brand’s digital marketing efforts – no matter what they sell or who they sell to.
After all, the ROI on email campaigns is more than 4,000 percent and retention of emailed content is a shocking 78 percent. That means nearly 8 out of every 10 people who open your email? They’ll remember – and retain – what they read.
To top it off, a whopping 44 percent of email recipients say they made at least one purchase based on promotional email they received.
Did you hear that?
They actually spent money after opening a company’s email.
That’s some pretty effective marketing, if you ask me.
Want to take advantage of this powerful marketing tool, and grow your list of subscribers exponentially? Then follow these eight tips:
1. Post sign-up forms everywhere.
Make signing up for your email list as easy and obvious as possible. Put it on your social media pages, your website and even in your blog content. The more places they can sign up, the better.
2. Create offers they can’t refuse.
Really want to get more subscribers? Then, make them an offer they can’t refuse. In exchange for their email, give them access to a free eBook or white paper, enter them into a giveaway or contest, or send them handy tools that can make their job easier or simpler. Make that offer as enticing as possible!
3. Add a sign-up to your email signature.
How many people do you email in a week? A month? A year? Probably hundreds, maybe even thousands, right? Take advantage of all that exposure, and promote your newsletter sign-up in your signature. Sure, not everyone is going to take the bite and subscribe, but you might as well try, right?
4. Have a sign-up sheet at your next event.
If you regularly attend trade shows or host events at your company, consider working an email sign-up sheet into your booth or presentation. Encourage anyone who stops by or inquires about your brand to sign up. Then, put them on a specialty email list, and send them targeted content designed to convert.
5. Ask at checkout.
Does your company physically check out customers, like at a retail store or restaurant? If so, you can work email sign-up into this process, too. Just train cashiers to ask during checkout, or have your waiters and waitresses hand out sign-up forms with their checks. Offer the customers in-store discounts for signing up, and you’ll get even more subscribers.
6. Look for guest blogging opportunities.
Guest blogging isn’t just a great way to get quality links, establish your brand’s authority and improve SEO rankings, it’s also great for building your email list, too. In your author’s bio, include a quick link to your newsletter sign-up, and encourage anyone who reads to add their email for more similar posts.
7. Comment on blog posts.
Stay plugged in to blogs in your industry, and post comments on entries that pertain to your business. Include links to newsletter content that’s applicable, and put a sign-up link in your bio or signature, so anyone who reads your comments can see it.
8. Include “forward to a friend” links.
Friends, family members and colleagues of your current subscribers are the sweet spot. They’re highly qualified leads who will probably turn into real, paying customers with just a little encouragement. To increase your chances of drawing in these people, include “forward to a friend” links in all of your emails. Then, when a reader finds something of interest, they can easily share it with a loved one with just the click of a button.
Remember, it’s not just getting a lot of subscribers that will lead to sales and revenues, it’s the content you provide, too. Be sure you’re providing real value with each message you send – discount coupons, important company news, the latest style updates – and give customers a reward for being a loyal follower. Chances are they’ll appreciate your efforts, and they’ll make a purchase later on down the line because of it. Who knows, maybe they’ll even forward your email to a friend or colleague, and give you a little free advertising?
Want more help with your company’s email marketing? We can help.