No one wants to pay too much for web design. Unfortunately, affordable, high quality design services are often hard to come by – especially in our digital crazy world.
The truth is web design companies are a dime a dozen. There are probably hundreds of them in your city, each one offering a different price point and set of services.
Oftentimes, when you find an affordable price with one of these companies, the overall quality of the product suffers. They use a recycled template, the images are all outdated, stock photos, and it just isn’t a website that’s going to impress your customers in the least.
In short, it just isn’t worth the investment – no matter how small it was.
So is it even possible to find budget-friendly, affordable web design, without getting scammed on quality?
It definitely is. But it’s not easy. It takes careful consideration, diligent vetting, and a keen eye to spot a web design firm that’s not going to take your money and run.
How to Not Get Scammed on Your Web Design
If you’re on the market for a new web design (or redesign), you’re obviously going to be considering a lot of factors, and price is going to be a major one. But you can’t let price dictate everything. After all, your website is your company’s main marketing piece, and that in itself warrants a hefty investment.
So while you may set an “ideal” price point for your new design, have a little wiggle room on it. If you find the perfect design team, you don’t want to let them go for the sake of a few bucks. Believe me, the alternative (a bad design and ineffective website) is definitely not worth the savings.
At any rate, finding affordable web design isn’t as easy as it should be. Here are a few tips that can help you on your way, and ensure you get a quality product at a price you can afford.
Go through their portfolio with a fine-toothed comb.
Nothing speaks to the quality of a design agency like its past work. So take some time to go through the portfolio of each firm you’re considering carefully. Look at each one featured on their website, and pay special attention to ones that are similar to your business.
If you run an ecommerce site, look at their past ecommerce designs. Are they up to snuff? Would you buy from those sites? If you’re a dental office, look at their past medical designs. Are they professional and clean? Do they speak to patient needs?
Make sure they have the skills to do what you need them to do. Only then will you know if they’re worth the price they’re demanding.
Sit down and talk to them about your needs – in person.
Carve out time to sit down with the web design agency in person (if possible) or via video chat. Get a feel for what they’re about, how they operate, and how they run their office. Then, go over – in detail – your exact needs and wants. Walk them through your challenges, and give them an idea of your overall goals for your new web design.
Then, get their feedback. See what they think of your ideas, and find out how they can help you reach your goals. Ask them about their experience, as well as how they’ll leverage that experience to benefit you and your brand. If they can’t speak directly to your needs or walk you through exactly how they can improve your web presence, then it’s time to find a new agency.
Get a breakdown of the costs.
Once you’ve talked to them about your needs, ask them to give you a customized quote and breakdown of all the costs you can expect. Make sure it includes everything you need – a new logo, a new web design, forms, hosting – whatever. And make sure you know exactly what you get for the cost.
If they can’t give you an exact price for what you need, then run fast. Most likely they’re going to tack on extra costs as the design process moves along, and you’ll find yourself way out of your budget in no time at all.
You’ll also want to get a quote for any out-of-scope extras you may need. Chances are you’re going to need a little help along the way – help that isn’t covered under the scope of your original agreement. You might need some help with hosting at the end, or you may need a new form or graphic created for your contact page.
Make sure you know exactly what these extras will cost you. Will you be charged hourly? If so, how much? You don’t want any hidden costs or surprise invoices later on down the line, so make sure you cover all your bases up front.
Talk to past clients.
The best way to ensure your web design cost isn’t too good to be true is to talk to past clients. Ask the web design agency you’re considering to give you some referrals – names, numbers, emails and more.
Then call those past clients up and talk candidly about their experience. Did they feel cared for and important? Were their needs met? Were they happy with the process and the outcome? And most importantly, would they use the company again? If the answer is yes, then you can feel pretty safe moving forward with that design firm.
If the agency can’t or won’t provide you with any referrals, consider that a huge red flag, and start looking elsewhere.
Consider all elements of your site.
Take a minute to think about your website. Are you simply looking for a new design? Or are you also looking for other elements, too? Most likely, you also need someone to develop and code that design. You’re also probably looking for mobile and responsive versions of your site, as well as hosting and site management, too. You may even be looking for new photos, graphics and copy!
These don’t all come for free. Each one requires a different professional with a different set of skills and expertise. And while this might cost you a pretty penny if you hired each one separately, choosing a web design firm that offers all of these under one roof can actually be a great way to save some cash.
So while the initial price point might look high from one company, take a minute to consider all the elements that will go into it. If they’re also offering development, photos, graphics, hosting and copywriting along with the design, chances are, it’s a real steal in the long run.
Need an Affordable Web Design?
Everyone wants affordable web design services. But remember, price isn’t everything. Be careful of any too-good-to-be-true quotes, and make sure you talk in depth with your design agency before moving forward. With a little careful vetting, and a detailed, thorough consultation, you can ensure you get the high-quality product you’re looking for – at a price you can afford.
Are you looking to redesign your current site? Be sure to download our free redesign guide now!