In our years as a digital agency, we’ve come to notice something: we’re a threat to some people.
I don’t mean in like a “velociraptor-coming-to-get-you” kind of way, but more like a “you’re-trying-to-steal-my-job” sort of thing.
Because we offer digital marketing as a part of our packages, many marketing managers, employees and departments see us as a potential threat to their livelihoods. They think because we have a little expertise in SEO or we have a few new ideas to try, that we’re out to replace them and take over their positions.
This couldn’t be further from the truth.
In reality, we aim to be a supplement to those employees – not a replacement. We want to be a right-hand man for them – the one who pulls out all the stops, makes their job easier and helps them get the job done.
We want to help them make sales, bring in new customers and, ultimately, look good for their bosses.
Plain and simple.
How a Digital Agency Adds Value
Just as a single marketing manager isn’t an expert in everything, we’re not experts in it all either. That’s why we use what your team has – its employees, its ideas and its processes – and we build on it. We make it better.
We add value.
We don’t just come in with a standard set of ideas that we use for every client. We customize our digital marketing plans toward our client’s exact needs – and the needs of their marketing department.
Here are just a few ways we can add value to an already existing team of marketers:
We can provide a third-party evaluation of your current marketing tactics and strategies. Because we work with a variety of different clients from all sorts of industries, we’ve tried our hand at just about every marketing strategy out there. Chances are, we’ve had a client just like your company before. That gives us plenty of experience to pull from when evaluating your upcoming campaigns and efforts. We know what works, what doesn’t, and what you should change in order for you to see more results.
We can introduce new ideas and methodologies. We’re committed to continued learning, and that helps us stay on the absolute cusp of technology at all times. Through this, we’re able to introduce new and innovative ideas your team might not have thought of before. Then, using your team, our team and our combined resources, we can execute those ideas to perfection.
We can give you access to experts. Sure, you might have a web manager or a graphic designer on staff, but if you’re like most marketing departments, you probably don’t have a designated employee for each type of task. As a digital agency, we do. We have employees with all sorts of backgrounds and specialties. We have business pros, expert web developers, creative designers, deft copywriters, and clever strategists who are all at the top of their game. This puts expert-level work right at your fingertips – at no extra cost!
We can free up your time. As the head of your department, you have tons to do. On top of strategizing your next campaign, you’re also managing employees, handling budgets and do any number of necessary day-to-day tasks that come with your position. With a digital agency on your side, you’re able to tend to those important tasks without stalling marketing efforts. While you handle your important work, we’ll be working behind the scenes to execute your strategies and get your company seen.
Ultimately, a digital agency can be there to do whatever you need done. Whether it’s managing your PPC campaign, taking charge of your blogging, creating your next event poster or just sending out a newsletter, we can take it off your hands and make sure it’s done well, done right and, most importantly, done effectively.
Want to see the value of a digital marketing agency in action? Request a free website review now. We’ll let you know what we think of your current presence and how you could better reach your audience, bring in more leads and make more sales.