One of the biggest tips anyone would tell you on how to improve traffic to your site would be to blog and improve your online standing. Not only will this increase your own reputation on Google, but it will also improve your standing on the community that is the internet.
I imagine nearly everyone has a rhythm in their work day, myself included. Every morning, after I get myself settled into the office, I make it a point to check several blogs that are the authorities in what I do, from email marketing best practices to the latest tips and tricks with HTML and CSS. For those that may be interested, these blogs include Litmus, Email on Acid, Hubspot, Smashing Magazine, CSS-Tricks, just to name a few favorites.
I’ve done this morning routine for at least the last 4 years, and I have to honestly say that my knowledge-base has not only improved because of it, but I have also looked at those blogs and bloggers as the experts in their field. Which brings me to an example I have. Last year, I was working for a company that did email marketing for the hospitality industry and I was shocked when I visited the Email on Acid blog and saw a post; “Infographic: Holiday Marketing can be Scary Good”.
Inside this post was a link to an infographic by a company that specialized in email marketing for the hospitality industry, a company by the name of Tambourine; a direct competitor to my previous employer I was not even aware existed in the hospitality vertical. A quick hop onto their blog, and I was quick to see if it wasn’t this particular blog post, I was sure to stumble on Tambourine eventually.
Looking at their blog, I saw tons of constant, relevant information about email marketing that not only applied to the hospitality vertical, but could easily be applied to other verticals as well. It was this approach to their blogging; the appeal as an authority, that prompted Email on Acid to themselves blog about Tambourine’s own post. Now, of course, there’s a difference between sounding like an authority and being an authority. Confucius himself once said, “Better to be thought a fool than to open one’s mouth and remove all doubt.”
If you want to state a fact, be sure you have numbers to prove it. Cite sources, even if they are not your own(and be sure to link them!), be fun and witty, and genuinely enjoy blogging to make the best of it. If you’re writing to only hit certain keywords, your readers(and Google, hi!) will notice. By having a diverse, fun blog that pushes your company’s knowledge in a field as expert knowledge, one day in the very near future you might find larger and larger publications blogging about your own posts, thus flowing the your message through the community known as the internet.