It seems nowadays every business is jumping on the blogging bandwagon. While this makes obvious sense for big-name brands whose advice is sought after, for other, lesser known brands, many business owners see it as a shot in the dark. Will people actually read it? Is it really an effective strategy for reaching new customers or keeping old ones? And, more importantly, is it really worth the time, money and resources it takes to create?
To all of these questions, the answer is always YES.
Blogging is an extremely powerful way to show potential customers what they’re problem is, help them solve it and then entice them to use your brand and services. It can improve your SEO, it can help establish you as a resource and authority in your industry, and it can make your brand stand out amongst the crowd.
Should You Start Blogging?
Some businesses lend themselves more easily to blogging than others. Here at Steadfast Creative, we’re an obvious choice for blogging, right? We can talk about marketing strategies, common SEO problems our customers face or even trends in web design and layout. But what about other, less exciting companies; can they blog, too?
You bet they can. While it might not seem like your brand lends itself to blogging right away, the truth is your customers need something, and your blog can help you deliver it. If you’re a shipping company, your customers are looking for a way to get their products from here to there easily, affordably and quickly. You can use your blog to discuss common shipping hurdles, strategies for cutting costs, and even great ways to wrap and pack more efficiently. These are all helpful topics for your potential customers, and they’ll help establish your brand as the go-to resource for all things shipping.
That, in essence, is what will lead to more customers and more sales. And it’s a strategy that works – no matter what you sell or how exciting your industry is.
Additionally, these blogs will also help with your site’s on-page SEO efforts, giving search engines even more URLs to crawl, and offering your content team even more chances to work in those money-making keywords and phrases. It will also give you fodder for your social media outlets, like Twitter, Facebook and LinkedIn, where you can post and share information with your followers.
Start Blogging Today
If your brand hasn’t started blogging, it’s time to jump on board today. Start by brainstorming about your customers – their needs, their wants and their common problems. Then come up with a list of topics that will help them solve those problems and be successful in their own ventures. Get your whole team on board with your blog, and set a publishing schedule, aiming to post at least 2 to 3 times a week.
Need help setting up, designing or even writing your business blog? Contact Steadfast Creative today for a free consultation.