Branding, Digital Marketing, Web Design

Sadler Accounting

The Challenge

The marketplace for CPA’s and accountants is jam packed and can get incredibly noisy with so many voices screaming for attention. Because of this busy marketplace, Justin Sadler needed a modernized brand that resonated with small businesses, that are growing at a fast pace, who need a true outsourced CFO partner and not a disconnected service provider that only organizes historical data.

Our Approach

The focused goal became defining the best long term clients for Sadler; through detailed research and exploration, our team helped to define the right target clients, and craft the right experience to attract them to Sadler.

In order to speak to this clearly defined target audience, a new identity system was created as well as a beautifully simple and intuitive online experience that speaks directly to the pain points that Sadler’s target market identifies with. To take it to the next level, with advertising and search engine optimization we’re able to laser focus on his best prospects and drive qualified leads to his inbox.

Through advertising and search engine optimization we’re able to laser focus on his best prospects and drive qualified leads to his inbox.


Sadler needed to portray trust, authority and maturity while still appealing to a younger demographic of business owners. We created a brand that is timeless and relevant.


With a business that still does a lot of traditional paperwork, we paired Sadler’s new mark with a suite of collateral pieces to give a consistent experience from screen to paper.

Steadfast Creative planned, designed, and executed a brand change for our company with patience and detail. We had many conversations with their team so that they could determine the true nature of our company’s image and artfully communicate that image for us. - JUSTIN SADLER, OWNER

Web Design

In order to break through the noise of the industry, and to ensure that Sadler stood out in the crowd, we approached the website with edge to edge experiential photography and a unique scrolling experience.

Instead of traditional web pages, we wanted information to pop up, slide in, or appear without weaving the user through multiple pages that have to load. This enhances the users time online and reinforces Sadler as a unique and relevant choice.


Scope of Work

  • Discovery & Strategy
    • Baseline Evaluation
    • Research
    • Branding Strategy
    • Production Planning
    • Persona Development
  • Interface Design
    • Information Architecture
    • User Flow Mapping
    • Content Strategy
    • Wireframes and prototyping
    • UI Kits and pattern libraries
    • Visual Design
    • Responsive Design
  • Branding & Packaging
    • Branding Strategy
    • Visual Identity and assets
    • Custom Badge Designs
    • Full Package Designs
  • Marketing
    • Paid Media Managment
    • Email Marketing
    • Search Engine Optimization
    • Landing Page Development
    • Sales Funnel Development
  • Communications Services
    • Messaging, Voice and Tone
    • Content Strategy Production
  • Development Solutions
    • Custom WordPress CMS Install
    • Front-End Development