Branding, Web Design

Bat Security Branding Reboot

The Challenge

Local businesses that are a part of the community have the upper-hand in word of mouth referrals. But talk to any business and ask if they have enough awareness and business. If the answer is no, and all you’re doing is word of mouth, then it’s time to do something different. This Waxahachie, Texas based residential and commercial security company needed a brand reboot. 

Our Approach

After an in-depth road-mapping session with Bat, we created target personas that identified their most ideal customers, and we strategized on a plan for how to reach their goals and their personas. (FYI – a great tool for capturing notes in a visual/goal form is We took their homegrown brand and turned it into a powerful symbolic identity mark with a website that mirrored the aesthetic.



We took their old bat icon, and transformed it into a unique mark that was still recognizable, but much stronger and professional. With their brand being represented not only in marketing material, but also in the homes of residential and commercial clients, this needed to be a timeless mark.

Vehicle Wraps

Would you notice a giant bat sign on the side of a van? If your brand identity mark is a bat, then you better believe we went big and bold! 


online experience

With a goal of driving traffic, leads and revenue from the website, BAT received a mobile responsive elegant site that attracts the right customers, educates them on their value statement, and helps close into customers. A strong sales CRM backend also helps the BAT team know the amount of traffic, leads and revenue they are receiving from the site.


Scope of Work

  • Discovery & Strategy
    • Baseline Evaluation
    • Research
    • Branding Strategy
    • Production Planning
  • Interface Design
    • Information Architecture
    • User Flow Mapping
    • Content Strategy
    • Wireframes and prototyping
    • UI Kits and pattern libraries
    • Visual Design
    • Responsive Design
  • Branding
    • Branding Strategy
    • Visual Identity and assets
    • Vehicle Wrap
    • Trade Show Banners
  • Marketing
    • Email Marketing Automation
    • Search Engine Optimization
    • Paid Media Management
  • Communications Services
    • Messaging, Voice and Tone
    • Content Strategy Production
  • Development Solutions
    • Custom WordPress CMS Install
    • Front-End Development