Web Design

Spring Creek Barbeque

The Challenge

If you live in Texas, you’ve heard of our friends Spring Creek Barbeque. Known for their friendly staff, fresh hot bread and of course their finger licking barbeque. With an antiquated website that wasn’t telling their story well, this family owned business with over 30 locations needed a strong reboot.

Our Approach

We started with a blank wall at the Spring Creek HQ and filled it with postcards to identify user paths, business goals and top competitors. After several meetings and working sessions, we were able to take the brand to an entirely new digital frontier. With beautiful lifestyle food photography paired with an enjoyable user experience, we all agreed it was a much needed and successful launch. We also implemented an easy to use backend system to update the digital menus at all locations and pull in the user’s location to showcase the closest Spring Creek restaurant.

It all starts with identifying what your users are looking for and the message you lead with.

Lifestyle Food Photography

You can’t tell a great story without great photography. We went on-site to several of the 30 locations to capture the magic in action. Our goal was to visually re-create the experience of walking into any one of the locations. The people, the food, the textures and the colors. You can’t fake this stuff.


Web Design

With an extremely user friendly mobile responsive website, Spring Creek’s brand is now accurately portrayed and the essence of the culture is captured in digital form. With an easy to use back-end system, they can update any of the online menus, as well as add future locations as they continue to grow.


Scope of Work

  • Discovery & Strategy
    • Baseline Evaluation
    • Research
    • Production Planning
  • Interface Design
    • Information Architecture
    • User Flow Mapping
    • Content Strategy
    • Wireframes and prototyping
    • UI Kits and pattern libraries
    • Visual Design
    • Responsive Design
  • Communications Services
    • Messaging, Voice and Tone
    • Content Strategy Production
  • Development Solutions
    • WordPress Custom Development
    • Front-End Development