Branding, Digital Marketing, Web Design

Tango Analytics

The Challenge

Tango is an industry leading, cloud based company, working with over 700 retail and restaurant brands to strategically plan and manage their locations. They needed a more relevant logo system, clearer messaging and an online lead generation experience to attract big name brands and to be seen as a trusted thought leader in their industry.

Our Approach

We analyzed Tango’s previous site, analytics and brand and through this research we determined a strategic user experience path that would help them speak more confidently to new and existing clients and would simplify their brand to be more relevant and impactful.

To target the right visitors to their site, we continue to manage their online advertising and inbound marketing efforts to help the lifecycle of attracting visitors and converting them into leads.

To target the right visitors to their site, we continue to manage their online advertising and inbound marketing efforts to help the lifecycle of attracting visitors and converting them into leads.

Branding

Tango had an identifiable mark that didn’t need an overhaul, however we were able to refine the brand by updating the typography and color selections and additionally creating a family of supporting icons that they could use to tell their story better.

Trade Show Display

Trade shows are one of many ways Tango builds brand awareness, and we helped their brand consistency by creating several off-screen experiences that connect their customers back to the Tango brand.

“The Steadfast team is responsive and professional, and the quality of the work is good. We were really impressed with the design work completed on our new website and supporting collateral – as well as for our trade show booth at the ICSC.” - Kathy Fischer, Director of Marketing

web design

With a mobile first approach, tango’s new site has beautiful animations, full experiential photography and integration with a powerful inbound marketing software that helps with online conversions.

Their website now successfully converts visitors into leads and current customers into brand ambassadors.

VIEW SITE

Scope of Work

  • Discovery & Strategy
    • Baseline Evaluation
    • Research
    • Branding Strategy
    • Persona Development
    • Production Planning
  • Interface Design
    • Information Architecture
    • User Flow Mapping
    • Content Strategy
    • Wireframes and prototyping
    • UI Kits and pattern libraries
    • Visual Design
    • Responsive Design
  • Branding
    • Branding Strategy
    • Visual Identity and assets
    • Trade-show Experience Design
    • Photography
  • Marketing
    • Hubspot Integration
    • Conversion Optimization
    • Paid Media Management
    • Search Engine Optimization
    • Digital Sales Funnel Development
  • Communications Services
    • Messaging, Voice and Tone
    • Content Strategy Production
  • Development Solutions
    • Custom WordPress CMS Install
    • Front-End Development
    • HubSpot Marketing Automation

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