Chances are like most businesses, you want your investment into your marketing efforts to show an increase of sales. Your website should be your best salesman with a goal to educate on your products or services, pitch your value add proposition, and convert the user into a lead in your sales cycle.
If your website is not setup to be a converting machine, then it might be time to rethink your web strategy.
Here are a few steps that will help determine if your website is setup for maximum conversions.
1. Attracting through a digital marketing plan
How are people finding your website? Now you’ve built the ultimate online user experience that showcases your brand and has the right calls to action, how are people going to find it? This can be achieved through blogging, landing page creation, search engine optimization, keyword placement, social media, and paid advertising.
And unlike traditional print media, all your digital marketing efforts can be measured.
2. Converting through a well planned strategy and design
After you’ve invested into a marketing plan, it’s important your directing users to a well designed and planned website experience. Your website should be optimized for mobile and have appropriate calls to action. The overall experience should be engaging to your audience and build a connection with your brand. Your contact form should be able to put the user into a CRM or email marketing system to help you with lead nurturing and eventual closing.
3. Improving through measuring and adapting
Your website is a living, breathing, marketing tool that needs close monitoring and adjustments to reach its full potential. With enterprise analytic tools, you can measure conversion rates and make adjustments to increase the impact your website is making, and keep an eye on your competition. Other tools like A/B testing help deliver customized experiences and evaluate live user behavior.
Having a strategy for your website and digital marketing is one of the most important investments you can make into your business if your goal is to increase inbound leads and sales. With our tools and process, we can show detailed measurable results and set specific measurable goals.
Are you ready to increase your pipeline?