Digital marketing is a constantly changing, ever-evolving field, and if you want to be the best, you have to keep up. That means staying plugged in to the industry’s best blogs and publications, and carving out time each and every week to learn more about the field.
But that’s easier than it sounds.
With 9-to-5 jobs, family obligations and everything else you have going on, finding time to read industry news is pretty difficult.
Fortunately, we’re here to help! Starting now, we’re launching a digital marketing round-up. We’ll gather up the month’s best headlines and happenings, and we’ll share it all with you in bite-sized form. It’s a great way to stay up to date on the latest trends, without investing a whole lot of time or energy.
Let’s get started:
The importance of data – In this piece by Marketing Land, James Green talks about the overwhelming amounts of data that digital marketers deal with on a daily basis. He also goes into figuring out which data points are most applicable to your company, and how to utilize that data to fuel smart, profitable decisions.
Mobile marketing takes over – Mobile Marketing Watch released an infographic that spells out exactly how powerful mobile devices are in our industry. The statistics are pretty shocking, and they make you realize that if you’re not marketing via mobile, then you’re not doing it right.
Easier buyer personas – Buyer personas are often pretty hard to nail down, especially if you’re new to marketing. Fortunately, Hubspot has saved the day again with this comprehensive list of persona-building tools and resources.
Digital marketing and entrepreneurs – Entrepreneurs are some of the busiest people on the planet. They don’t have the time to invest in learning about online marketing, but the fact of the matter is they need to, especially if they want their businesses to be successful. This article in Entrepreneur makes it simple, breaking down the three main marketing principles all entrepreneurs should be familiar with. If you’re an entrepreneur, it’s a must-read for sure.
Improving your marketing in 2015 – Skyword’s The Content Standard posted a blog with some quick tips from improving your online marketing in 2015. Though a few of the tips are old-hat (like starting a blog, for example), there are some gems in here, too. It’s definitely worth a look.
How to segment – We’ve talked about the importance of segmentation before, but this post drives it home even further. It also covers some segmenting strategies that are crucial to improving social and digital marketing efforts.
Make sure to check back next month, when we’ll recap all the best digital marketing news from April. Think there are other headlines we should’ve included? Post them in the comments!