Having your own blog and producing unique, from-scratch content on a regular basis is crucial to a successful digital marketing campaign.

But just as important? Sharing content.

Posting links to articles and other blogs, sharing infographics with your followers and Facebook fans, and providing up-to-date news and happenings on your industry – this type of sharing is a vital strategy for any modern business, one that can increase leads, improve customer loyalty and strengthen your brand identity.

Sure, sharing content seems like a heck of a lot less work than creating it, but that doesn’t mean it’s not without merit. In fact, the benefits of sharing content are tremendous. It can:
Show that you’re plugged in and in-tune with your industry – First off, by sharing content – content that’s useful and pertinent to your customers’ interests – you’re showing that you’re plugged into your industry and in-tune with your customers’ needs and wants. You’re letting readers know that you’re up-to-date on the latest happenings in your market, and that you’re the leader of the pack, poised on the cutting edge of it all.

Portray you as an honest, authentic company – Sharing content that’s not yours shows you’re dedicated to serving your customers – not just taking their money and getting sales. By sharing a link or bit of information that’s not yours, you’re saying to customers “When information is important and valid, I’ll share it with you – even if it’s not something I produced, wrote or gain anything from.” In the end, this shows your brand values honesty and integrity – things customers want desperately from a business.

Provide valuable information for your readers and customers – At its heart, the point of sharing content is simply this: to give your customers and readers the information they want and need. Essentially, it’s a customer service tactic – one that allows you to cultivate relationships with your customers, build trust, and provide them value at every turn.

Help with SEO efforts – Another huge benefit of content sharing is that it can improve your digital marketing and SEO efforts. It can give you another way to use keywords and phrases on your website and on your social media pages, and it allows you to build up inbound and outbound links with other sites on the web. Both of these can improve your search rankings significantly.
Establish your brand as a comprehensive resource in your marketplace – Finally, by both sharing and creating content, you’re able to establish your website as a veritable hub of information – a comprehensive resource on all things in your industry. Pretty soon, whenever someone has a question or needs help in your area of expertise, they’ll be running to your site for guidance. And that means big business for you!

Do you want to improve your digital marketing efforts and increase your search rankings? Then don’t just create content. Share it, too. Contact our inbound marketing team today to learn more.

Author Info

Brad Parnell
Founder & CEO

Brad is the Founder & CEO of Steadfast Creative, leading the team in exploring new ways to solve creative problems and bringing direction and vision for the company. His passion is building relationships, providing solutions and empowering his team to send new ideas out into the world. With over 10 years of agency experience serving local and national brands, he is focused on results for his clients and team. Outside of  work, Brad serves on the board of directors at his local Chamber of Commerce and loves giving back to the community and spending time with his wife and kids.