When it comes to online marketing, many business owners find themselves tempted to handle their needs in-house (or even themselves!) They assume it will save them money and time, and that it will be more effective in the end.
Unfortunately, this couldn’t be further from the truth.
Unless you’re highly trained in marketing strategies, as well as current online trends and practices, then handling your own online marketing is never a good idea. It won’t be as effective, it will cost you more over time and, worst of all, it will hurt your business in the long haul.
When you hire an agency to handle your online marketing needs, rather than handle it yourself or in-house, here are just a few of the benefits you see:
Reduced costs – Handling online marketing in-house can get expensive. Not only do you have to cover the costs of your marketing and advertising strategies (like PPC, display ads and other methods), you also have to foot the bill for lots of organizational and operational expenses, too. You have to pay the salaries and benefits of those on your marketing team, you have to cover equipment, office space and supplies, and more likely than not, you’ll have to pay for your team to attend training and conferences to ensure they’re up to date on the industry. In the end, it can be a pretty expensive venture.
When you hire an agency to handle your marketing, on the other hand, most of these costs disappear. You only have a simple, up-front or monthly fee to deal with, and your entire marketing campaign is covered. Over time, it can save you thousands!
More expertise – While you might have one or two people on your staff who know something about web design, SEO or even PPC, chances are you don’t have someone skilled in it all – and that can hurt your business in the end. With an online marketing agency, you get immense expertise in all areas of marketing; there’s someone dedicated to your SEO, someone else handling your advertising, another managing your design, and other people helping out along the way, too. Best of all, these people come with years of experience – experience helping other companies just like you see success on the web.
Online marketing agencies also make continued education a priority. They know the web is a changing landscape, and trends in web design, SEO and other marketing tactics ebb and flow daily. Because of this, they make it a point to attend conferences, keep up with industry blogs and attend advanced training seminars, so that new ideas and strategies can be passed down to their clients and used in their campaigns.
More Support – Unless you have a whole marketing department at your company, you won’t get more support than at an agency. With an agency, you get an entire team dedicated to the success and profitability of your company. They’ll help you every step of the way, and they’ll leave no stone unturned in getting your company seen, heard and known.
They’re also great about connecting with their clients. So if you have a question, concern or just want to discuss a new strategy you’ve heard about, an agency’s doors are always open. Just give your team a call, stop by or schedule a meeting, and they’ll help you in an instant.
Hiring an agency is always the way to go when you’re in need of online marketing. Their expertise, support and dedication to your success can help you and your company get new customers, increase sales and make more money overall.
Are you ready to let an agency steer your business to success? Call Steadfast Creative today and schedule a free consultation to learn more.