This question puts your potential business into perspective. Often times, we come across an idea to “get rich” or “to be successful” but we miss the key factor in any business model. And that my friends, is passion. Without passion, you’re work seems sub par and after some time, you’ll feel burnt out. Passion is doing something for the simple, unadulterated love of that task. What’s the pay off? Nothing, just the fact that you get to do that which you love. This is where a business should start.

A business should not start with money signs in your eyes. A business should not start with the idea of “lowering your bottom line.” Businesses should start with passion and the idea that you can make the world just a little bit better with the passions that you’ve been gifted. Say for example, you have been a backyard carpenter for a short while and you have learned that you love building chairs. You think about it daily. You search carpentry forums and ask questions, get involved, and stay current. Then, along comes someone who wants to buy your chairs. All of a sudden, you are no longer building for yourself, for your own satisfaction. Now, there are people that depend on you to produce, to allow them to inject their ideas into your thought process. Here is where your passion gets tested. Do you still love what you do with other people in the mix? Are you ready to work harder and have more headache for this passion of yours?

I believe true passion, whether it be a business or hobby, will stay with you even when it gets hard. That’s why passion in business is so important. I come from a line of entrepreneurs and often meet many businessmen and women. Those that are most successful prioritize their passion over their paycheck. They don’t cut corners on materials or use gimmicks like flailing inflatable arm men to capture an audience. People are drawn to their products by the quality and passion that the business owner has in the company. So the next time you have an idea for a new business, ask yourself, “Would I do this for free?”, Would I stick with it when it (inevitably) gets hard?”, “Could I do this for the rest of my life?”

Author Info

Brad Parnell
Founder & CEO

Brad is the Founder & CEO of Steadfast Creative, leading the team in exploring new ways to solve creative problems and bringing direction and vision for the company. His passion is building relationships, providing solutions and empowering his team to send new ideas out into the world. With over 10 years of agency experience serving local and national brands, he is focused on results for his clients and team. Outside of  work, Brad serves on the board of directors at his local Chamber of Commerce and loves giving back to the community and spending time with his wife and kids.