There is a way to track true ROI in digital marketing!

Other than showing the amount of posts published, blogs written, keywords tracked and other marketing activity, is there REALLY a way to see how that moves the sales needle? How do all those activities effect the bottom line? Or are we just paying for marketing activity and following best practice methodologies in hopes that we’re planing the right seeds that will EVENTUALLY pay off?

With a great CRM with attribution, you CAN see real numbers. So what do we look for?

  • Traffic (Organic Search, Paid, Call Tracking, etc.)
  • Conversions to a Lead (Form Fill or Phone call)
  • Sales Numbers (Actual Sales Numbers)

In the screenshot below, you’ll see an example client account with an average of 20 contacts/month coming through the channels of Google Search, Direct Traffic, Bing Search, etc. Over the course of the year that have been 103 unique leads generated.

This gives a great comprehensive look to see most of these leads are coming through organic Google Search.

Digital Marketing ROI

 

Another view below shows specifically the percentage of Google Search Leads compared to the other active campaigns. So as a business owner, you know the investment into strong organic SEO is paying off. Based on the product or service it’s going to vary between social, organic, and paid being your traffic leaders.

 

Google Search Analytics

Where’s the ROI?

I’m so glad you asked! Here’s where the fun begins and the payoff of using a sales CRM starts to show true value. With this chart example below, we’re seeing a full breakdown of all the active campaigns and we can see that Google Search generated 38 leads, $33,000 in revenue with a projected revenue of $3,666 per lead that comes in from organic search. 

Whenever Adwords is incorporated and you get more granular in the accounts, you can compile total costs for each campaigns to see your TRUE ROI.

 

 

Digital Revenue ROI

The User Path Tells the Story

When implementing the CRM one of the most interesting aspects to look at is the life of the lead or user path. Being able to follow the journey from website visit, to form fill, to email exchanges all the way to the sell paints a very detailed timeline and story of the users journey to become a client or customer.

 

Digital Marketing ROI

Want this Clarity for your Organization?

This is all achieved through a great technology stack and the discipline to use a Sales CRM to measure your sales. We’d love to show you how you can achieve this transparency for your organization, simply fill out the form below and we’ll walk you through our solution, no strings attached.

Author Info

Brad Parnell
Founder & CEO

Brad is the Founder & CEO of Steadfast Creative, leading the team in exploring new ways to solve creative problems and bringing direction and vision for the company. His passion is building relationships, providing solutions and empowering his team to send new ideas out into the world. With over 10 years of agency experience serving local and national brands, he is focused on results for his clients and team. Outside of  work, Brad serves on the board of directors at his local Chamber of Commerce and loves giving back to the community and spending time with his wife and kids.