Having a website is no longer an option for businesses nowadays; it’s a must-have. The internet has become our society’s primary form of communication, and if you don’t have a website, you’re just getting left in the dust. But just having a static website’s not enough anymore. With the advent of tablets, e-readers and other web-enabled devices, you need to take that one step further, and make sure your website is responsive and mobile friendly, too.

What does that mean, exactly? Put simply, it means that your site is accessible via whatever device your customers decide to use. Be it a traditional desktop computer, a laptop, a tablet or a smartphone, with responsive design, you can rest assured your website will display perfectly no matter what.

Why it Matters

According to Neilsen, in mid-2012, nearly 55 percent of Americans had a smartphone. Those numbers have only increased since then. In fact, by 2016, they’re expected to reach a whopping 80 percent. Yes, 80 percent! To top it off, recent data from Adobe shows that even more people access the web from tablets than smartphones. In March 2013, tablets accounted for 8 percent of all web traffic that month; smartphones only accounted for 7.

What do those numbers tell us? Basically, if your site doesn’t show up properly on a smartphone (or a tablet, e-reader or other device for that matter), you’re missing out on a huge chunk of the web audience. Think of how many customers – and sales – that could add up to in a year. Depending on your price point, it could mean hundreds, thousands or even millions of dollars lost. Yikes!

Why Responsive Design is the Solution

With so many web-enabled devices out there, it wouldn’t be cost-effective to build a unique site for each and every one. That’s where responsive design comes in. Responsive design allows your site to display beautifully no matter what device is used; whether it’s a laptop, a phone or a tablet, with responsive design, you can ensure your brand message is perfectly conveyed however your customer decides to access it.

Here at Steadfast, we utilize responsive design in the majority of our projects. Want to learn more? Contact us today!

Author Info

Brad Parnell
Founder & CEO

Brad is the Founder & CEO of Steadfast Creative, leading the team in exploring new ways to solve creative problems and bringing direction and vision for the company. His passion is building relationships, providing solutions and empowering his team to send new ideas out into the world. With over 10 years of agency experience serving local and national brands, he is focused on results for his clients and team. Outside of  work, Brad serves on the board of directors at his local Chamber of Commerce and loves giving back to the community and spending time with his wife and kids.