As indicated by the title, I’m currently the copywriting intern with Steadfast. However, ‘intern’ really isn’t the right word for my experience with the agency thus far. Being a college student, I’ve been inundated with the dogma of the internship, so I went in with certain expectations. To my surprise and delight, I was dead wrong.
December of 2014 was a big month for me. I had to come to terms with the fact that I only had one more semester of school left. I had to spend Christmas with my girlfriend’s family for the first time. And I had to start applying for internships.
I’m a senior in the advertising program at the University of North Texas, and the program requires that we do an internship in order to graduate. So, I cast an extraordinarily wide net in the saturated advertising market that is the Dallas/Fort Worth Metroplex. Being the occasional procrastinator that I am, I sent out all of the emails to all of the agencies at around 8:30 pm on a Monday. I applied at agencies with a staff of 5 people. I applied at agencies that owned entire towers. Ultimately, I landed about a dozen interviews. Of those, I was most blown away with the agency that responded to my initial email in less than 2 hours, and I accepted an internship position with Steadfast Creative.
Coming in on my first day, I was very nervous. You see, most agencies have ‘internship programs’ which are these established ways that they handle interns. These are typically code for running coffee, making copies, and making the necessary runs to the friendly neighborhood print shop. Steadfast’s lack of this archaic system excited me and left me nerve-racked. To my surprise, delight, and terror, my first day with the company as an intern involved me sitting in on a client meeting. In this client meeting, I shook hands with a new client, discussed strategy, and was treated like an equal part of this project. At this moment, I knew that I’d found something unique.
The following days involved me becoming inbound marketing certified through Hubspot, at no cost to myself, creating buyer personas, auditing a site’s content, and creating new copy for the client’s website. If someone who didn’t know the situation walked in to the office, they would have no way of knowing that I was an intern, and that is exactly what I wanted.
You see, in my 5 months as an intern, I’ve written for nearly 30 different clients. I’ve been invited to company events. I’ve attended award shows. I’ve gotten experience that I wouldn’t have been able to get at any other internship. Call it cockiness or confidence, but I didn’t think that I needed to be running coffee or making copies. I wanted to get my hands dirty and I wanted have something to show for my time. That’s exactly what I found here.
If you look at my title on the website, it doesn’t say copywriting intern. In fact, it doesn’t say intern anywhere. As far as Steadfast is concerned, I’m the content strategist. And though I’m still technically an intern, no one treats me that way. My work is real, my responsibilities are real, and the clients are real.
So, if you’re afraid to work then I’d caution you and insist you take pause before embarking on a journey with Steadfast. However, if you want to learn the ropes through hands-on experiences, this may very well be the place for you. All this to say, I mislead you in the title of this post. I don’t intern for Steadfast Creative. I work for Steadfast Creative. And that says everything about this internship.
If you’re interested in an internship with Steadfast Creative, contact us at Ahoy@steadfastcreative.com