It happens to the best of us.
You know you need to post a blog – not just to keep in touch with your customers and readers, but also to help with your SEO rankings, your keyword performance and other factors related to your web presence.
Unfortunately, you just can’t come up with an idea that hasn’t been done before. Your creative well is tapped, and you’re struggling with what to write and where to start.
Well, you’re not alone. In fact, anyone who blogs has been there – I can guarantee it.
Luckily, though, all hope isn’t lost. The key is simply to have a few great back-up ideas on hand, in case inspiration doesn’t strike.
And we can help with that.
If you’re ever feeling stumped on what to write or you just aren’t feeling creative one day, here are 7 types of blog posts that are always great to post.
Employee profiles – Feature one of your team members on your blog, and talk about what they do, why they do it and where they find their inspiration. Include photos, quotes and even video if you have it. This will get readers interested in not just what you have to say, but your company as a whole, too.
News round-ups – Curating and sharing content is a great way to build authority in your industry, provide top-notch info for your customers and to improve your SEO rankings. Plus, when you’re struggling with post ideas, curated content is a fast and easy fix. Simply do a quick round-up of news in your industry, and gather links to the latest, greatest content in your space. Instant blog post!
Product reviews – Is there a product or development in your sector that’s new, unique or trending? Use your blog to review it and weigh in with your professional opinion. Talk about its benefits, its disadvantages, and whether your company plans to use it (or recommend it). Readers will love being kept in the loop about new developments, and they’ll appreciate the unbiased, professional input.
Client features – Your clients paid good money to work with you, so why not reward them with a little free publicity? Use your blog to do mini case studies, and feature one of your past clients or customers. Talk about the client itself, the work you did together and the results it delivered. Did it bring in more sales for the client? Did they get more traffic? Including this type of information isn’t just interesting, it makes your company look good as well.
Infographics – Infographics are all the rage right now. They’re quick to read, easy to understand, and extremely simple to share via Twitter, Facebook, Pinterest and other social media platforms. If you’re ever stumped for content, consider working with a designer to create a fun infographic. Look to past blogs, case studies and client stats, and pull out content from those for the graphic. If you don’t have infographic-worthy data available, find a great one on the web instead. Just be sure to credit the original poster and give some of your own unique input.
Videos – Who said a blog post only has to be written content? Up the ante, and do a video blog (or vlog) instead. Interview a client or colleague, show your team at work or just take viewers on a tour of your office or production space. It might not be the most informative post ever, but it will certainly capture their attention and provide entertainment. Plus, videos are great for improving search rankings. Just be sure to post it on Vimeo and YouTube as well.
Behind-the-scenes posts – Everyone likes to get a glimpse behind the curtain, so next time you’re stuck on what to write, look around you instead. Give viewers a behind-the-scenes look at what it’s like to do your job, to work at your company or be a part of your team. You can use photos, videos, audio snippets, Q&As with employees, or a combination of all of these. These types of posts make readers feel like a part of your company, and they’re great at instilling brand loyalty in those who see it.
Don’t forget, everyone at your company is an expert in something. So if you’re ever stumped for content, you can always pick your colleagues’ brains as well. Find out what their struggles are, get some insider tips, and ask for their input on recent developments and news in their area. Who knows, it may be just what your customers are looking for.