It’s all fine and dandy that you had your website professionally designed, but if you did it more than two years ago, it’s simply not as effective as it should be. The truth of the matter is, no matter how much you invested the first time around, after two years, your site just doesn’t perform up to par anymore. The content is stale, the imagery is tired and the design and functionality is old hat.

In a nutshell: it’s not selling your brand like it should.
If you want to ensure your website is bringing in an optimum amount of leads and delivering the best customer experience possible, it’s time to refresh that site. In fact, the sooner you do it the better, otherwise you could start seeing lost sales, profits and customers as a result.
Still not sold on investing the funds in a site refresh? Here are just a few of major benefits you can see from revamping your web presence.
Reason #1: It improves your SEO rankings.
New copy, images and meta tags can help improve your site’s search engine rankings significantly. It catches the attention of Google, Yahoo and Bing, alerting them to come crawl and index your site. It also tells them that your site boasts current, up-to-date and authentic information – something search engines value highly when determining rankings. In the end, a simple site refresh could lead to you jumping pages ahead in search results, which means more customers – and more sales – for you!
Reason #2: It keeps your customers excited and engaged in your brand.
You don’t like see the same commercial or movie trailer all the time do you? Well, the same goes for websites. Your customers don’t want to see the same old copy and images there, either. Consider your site your own personal online advertisement. If you really want to keep customers excited about your brand and coming back for more, you have to keep selling to them. That means promoting new products and services, providing added value and showing them why they need your company in a variety of ways and forms. In short, it means changing up your site – regularly.
Reason #3: Web trends change constantly.
Web design and online trends change constantly. Two years ago, mobile sites weren’t nearly as big as they are today. Now, mobile and tablet visits account for nearly 20 percent of all web traffic. Put simply, that means if you don’t have a mobile site, you’re missing out on 2 out of every 10 web users. That’s a huge amount! If you want to make sure you’re capitalizing on recent web trends (such as mobile sites), it’s crucial you re-approach and refresh your site on a regular basis, otherwise you could be missing out on thousands of potential customers and sales a year.
Convinced your site needs a refresh yet? Let us help! Contact Steadfast Creative today to get started!

Author Info

Brad Parnell
Founder & CEO

Brad is the Founder & CEO of Steadfast Creative, leading the team in exploring new ways to solve creative problems and bringing direction and vision for the company. His passion is building relationships, providing solutions and empowering his team to send new ideas out into the world. With over 10 years of agency experience serving local and national brands, he is focused on results for his clients and team. Outside of  work, Brad serves on the board of directors at his local Chamber of Commerce and loves giving back to the community and spending time with his wife and kids.