Succeeding with your online marketing campaign isn’t just about hiring the right people or knowing what steps to take next. It’s also about having the right tools at your disposal, too – tools that can guide your efforts, monitor your traction and ensure you’re making the most out of your dollars and your resources at all times.
Are you looking to up your online marketing game in 2015? To get more from your website or secure more online leads and customers? Then give these handy tools and whirl:
Hubspot is one of our absolute favorite marketing tools here at Steadfast. Branded as an “inbound” marketing tool, Hubspot helps you streamline your lead generation and cultivation processes and really optimize your site – and all of your online efforts – from top to bottom. Though membership with Hubspot isn’t cheap, you’ll get instant access to priceless seminars, videos, educational tools and resources that can make you and your team better marketers instantly. You’ll also get built-in tools for optimizing your site, blog, forms and emails, so you can really start capturing leads and gaining online traction.
If you’re doing any sort of search engine optimization, social media marketing or content marketing, then Moz is an absolute must. First off, it makes reporting on your efforts a breeze. You can compile stats into beautiful, visual graphs and make complicated data incredibly simple to understand. You can also use Moz to monitor web performance, keyword and SERP rankings, and you can discover online errors and keep track of potential SEO opportunities. It’s a must-have for any online marketer.
3. Sprout Social
If you’re putting any resources at all into the social media sphere, then you need Sprout Social desperately. Sprout Social helps you keep track of all your social conversations, be they on Twitter, Facebook, Google+, Instagram or anything else. You can get detailed insights on response rates, impressions, views and more, and real-time analytics help you ensure you’re always taking the best possible actions on your networks.
Infographics are a must in today’s fast-paced world. They help you get tons of information across quickly and easily, and they’re super shareable and fun to promote. Unfortunately, not every company has a graphic designer at their disposal who can create an infographic at the drop of dime. That’s where Piktochart comes in. Piktochart is an easy-to-use infographic creator that lets even the design-handicapped make simple and stunning graphics. Use them on your blog, in social media efforts or even in email campaigns to illustrate your point more clearly.
Google offers up a handful of services you should be using regularly as an online marketer. First, you should be taking advantage of Google Alerts. Set up alerts for your industry, as well as your top keywords and phrases. This will allow you to stay on top of news and trends, and you can use those as fodder for blog posts, social media campaigns and more. (They’re more likely to gain traction if they’re already trending.) Another Google service that’s a must-have is Google Analytics. Google Analytics lets you get detailed data on who’s viewing your site, how they got there, what they’re doing, and how your pages are performing. It’s crucial if you want to keep improving your efforts and getting more online leads.
These are just a handful of tools that can make your life in digital marketing easier. Do you have any other tools you like to use? Be sure to share them in the comments. Want more help with your online marketing efforts? Schedule a consultation with the Steadfast team today.