We all know that Facebook, Twitter and blogs are effective platforms for online marketing. That’s obvious.
But while those sites may boost visibility and improve your SEO, you shouldn’t be basing your entire campaign on them by any means.
In fact, if you really want to see results from your digital marketing, you should expand your efforts past these traditional platforms.
These five powerful, but underused options are a great place to start:
Pinterest – Pinterest isn’t just for DIYers and home cooks. Millions of people use the site to find products and services, gather information and get tips and tricks to use in their own lives. It’s the perfect place to market your products, services or even just your blogs and content pieces. If you sell products on your website, pin one or two a day, and be sure to include a short, snappy description and a link to where it can be bought. If you sell services, pin your latest blog or infographic. The options are endless.
Instagram – Instagram is a great tool for marketing virtually anything. I’ve seen brands post full-out ads for their products, I’ve seen companies run contests and Insta-only promotions, and I’ve even seen stores post photos of outfits and accept sales via comments. There’s also an app called LiketoKnow.it that sends you an email with shopping details and pricing for photos you like, so that’s an option, too. Additionally, Instagram just recently released carousel ads, which allow you to put a number of photos in the same post. This is great for showing different angles of a product or marketing more than one product at once.
SlideShare – If you’re investing in content marketing at all, you should be using SlideShare. This unique platform allows you to turn boring old content into a visual presentation that can be shared, linked and even shown on a screen at a meeting. Plus, SlideShare gets more than 60 million visitors monthly, so it means more potential exposure, too. And isn’t that the point?
YouTube – There are dozens of ways to use YouTube in your marketing efforts. You can post your commercials, upload videos of product demos, or just create short features, interviews or behind-the-scenes content that your customers will love. It’s a great advertising platform, too. You can create text ads that show up in other videos, or you can create video ads that play before, during and after a visitor views a video (this is often called pre-roll advertising). It gives you a great way to reach more customers and improve your visibility, and as an added bonus, you’ll also get extra SEO points. Search engines love video content. Just make sure to optimize your descriptions and titles.
Tumblr – If your brand targets the Millennials demo or younger, Tumblr is a must. It receives millions of visits monthly from all across the world, and it gives you numerous opportunities for promoting your brand. You can use the platform as a blog, creating and sharing content your customers will care about. You can use it for networking, and comment, like and share other users’ content. Or you can even take out ads, and have them display on pages and content throughout the site.
If you’re investing in digital marketing, think beyond the traditional platforms like Twitter and Facebook. Consider using these underused tools, too. You’d be surprised at the difference it can make!