Content is the foundation of all digital marketing efforts.
It plays into your SEO and search engine rankings, it helps establish you as an authority in your industry, and it’s what converts leads into real, paying customers of your business.
Unfortunately, creating content isn’t as easy as we’d all like it to be. Not only do you need to have the staff to devote to it, you also need lots of time on your hands as well. You need to research it, write it, find images, create graphics, edit it, post it and, finally, promote your content on social media.
Just one simple post or ebook can take days or even weeks to complete if you’re not prepared!
So what’s a busy company to do?
Sure, you could hire a copywriter or team of bloggers to spearhead your efforts, but what if you don’t have the resources for that?
Don’t fear. All hope is not lost!
Just try one of these tried-and-true methods, and new, powerful content is just around the corner:
Update old content. Do you have old blogs, marketing emails or even just brochures that you’ve posted? Go back through them, and start to update each of them – one at a time. Add in new insight, stats and data, and change up anything that’s outdated or no longer applicable. Be sure to change up the headline and the imagery, too. You don’t want longtime fans thinking you’re sending the same old content over and over again.
Take a new angle on an already covered subject. Look through your existing content, and try to think of it in a new way. Could you take a different angle on it? Present a different opinion? Maybe you could offer tips on the subject, or work in a step-by-step guide to help your customer understand it and follow along. Try to get creative with your past subjects, and just approach them in a new and unique light.
Translate your content into a new medium. Take your old content, and figure out ways to repurpose it and present it in different mediums. Say, for example, you’ve got a great blog post from a year ago. Try turning that post into a handy PDF or infographic that can be downloaded or emailed off to potential leads. You could also consider making a SlideShare presentation about it or even turning it into a video or webinar. The more ways you can think of to repurpose it, the more content you’ll have in the end!
Solicit guest posters. If you don’t have someone in-house to create content, why not reach outside of your organization? Contact others in your industry – people who are known for their talent and insight in your sector – and see if they would be willing to provide a few posts or pieces of content for your use. Though some may require payment, many will be happy with just a link to their own site or a byline with their name on it. That way, they’ll get credit for their expertise and knowledge, and you’ll get the content you need for your site. It’s a win-win for everybody.
Curate industry content. Another great way to whip up content in a flash is to do a quick curated post. Think of this like a “round-up” of sorts. Scour the web for some recent news items, blog posts, videos, and other content that people in your industry find useful and important. Then, create a blog post around those. Start with an intro, add in a quick summary of each item you find, and then provide a link where readers can learn more. This not only gives you fresh content on your site, it also provides current information your clients can use and appreciate.
If you don’t have a designated in-house writer or the budget to hire one, you can still have robust content that informs your audience, establishes your authority and boosts your digital marketing efforts. Want more help with content creation? Need someone to manage your blogs and website copy? Then contact Steadfast Creative today. Our copywriting team is here to help.