Social media is no longer just a way to connect with your friends (or stalk your exes); it’s now a bona fide business strategy that can increase customer leads, improve brand awareness and bring in real, legitimate sales.
But in order to reap those benefits, you can’t just go posting anything that crosses your mind. There has to be a method to the madness, and each post must offer something to the user: either a behind-the-scenes peak at your company, a secret tip, pointer or guide that could help them, or something valuable like a coupon code, a sales notice or a company news update.
Do you want to enjoy all the benefits social media has to offer? Then use these tips to help guide the way:
Post links to your blog articles (but not every one)
If you have a company blog (which you should!), use your Facebook, Twitter and LinkedIn to help get the word out about your posts. Post a link to one or two blog posts a week, and be sure to do more than just put a URL and the title of the blog. Use that space to tell viewers why that post is important and how it can help them, and be sure to include an eye-catching photo.
Posting your blog to social media helps with SEO efforts, as search engines weigh social content heavily in their rankings. It will also help establish you as an authority in your industry and as a great resource for your customers. Just be sure to not go overboard and post a blog every day – this will clog up your customers’ newsfeeds and turn them off to your brand for good.
Use your keywords in your updates
Now, I’m not saying update your Facebook with things like “We offer great car repair in Houston!” But find ways to seamlessly and subtly work a keyword or two into each update you post. This will do wonders for your off-page SEO efforts, and it will help drive the right kind of qualified traffic you’re looking for.
Share, share, share
Don’t just use social media to post your own content. Also share and retweet content from others, too. (Just make sure it’s content that’s valuable to your customers and relatable to your brand of course) Sharing links and updates from other pages on Facebook and Twitter can help increase your brand awareness, putting your brand in front of other potential customers you might not have otherwise reached. It can also help you be more authentic – providing real, valuable content to your customers, instead of jut promoting your own services and products constantly.
Take care of your customers
While social media can be a great way to garner new leads and business, that’s not its only use. Social sites are also a great way to take care of your current customers, and cultivate those relationships. After all, relationships are big part of being a successful business. You want to build trust with those customers, establish yourself as a beacon of hope, and make them want to do business with your company again and again and again.
To do this, use your social sites to connect with your customers on a personal basis. Ask them what they think, feel and need, and if they have questions, answer them. Give them valuable resources and access to exclusive sales, services and specials. Make them feel like an important part of your business. Over time, this will turn regular old customers into true brand ambassadors, and they’ll start encouraging their friends, family and colleagues to seek you out, too.
Are you following these rules on your brand’s social media? If not, you may need to change up your strategies – and we can help. Check out this social prospecting workbook, or contact us today for a free consultation.