Nearly every modern business has a company Facebook page at this point. But are all those pages delivering the results they should?

Probably not.

The truth is Facebook can be a very powerful digital marketing tool – one that can bring in lots of leads, sales and revenues. In order to reap these benefits, however, you need to be using your page properly … in ways that won’t just please your current customers, but draw in new ones, too.
Are you getting the Facebook leads and revenues you want? If not, here are 6 tips that can help you:
1. Advertise.
Yes, advertising through Facebook will cost you some cash, but I can’t tell you enough how effective it is. Thanks to Facebook’s targeting tools, you’re able to designate exactly the type of user who will see your ads. You can stipulate their age, gender, geographic location, interests and even whether they’re friends with other fans of your page or not.
Because you can target your ads so specifically, this increases their effectiveness exponentially. You’re spending money only on truly qualified, viable leads, and you’re not wasting funds on people who just aren’t interested. This makes it one of the most powerful online advertising tools around.
2. Run contests.
Everyone likes free stuff, so contests and giveaways are always a great way to reach new, untapped customer groups. Just gather up some enticing freebies (your products and services will work, but try to work in some fun items, too), and come up with a creative way to get Facebook users involved.
Maybe they tag your brand in a photo, and the person with the most likes wins. Or maybe they come up with a caption for a funny meme you post, and the best one gets the grand prize. If you don’t have a lot of time on your hands, you could even just collect email addresses, and pick one winner at random once the deadline runs up.
3. Focus on the like.
If you’re not getting likes on your posts, then there’s a bigger problem at work: your content. Likes are the foundation of an effective Facebook presence, and if your posts aren’t getting numerous likes daily, you need to take a long hard look at the content you’re providing.
Is it useful to your users? Is it interesting, funny or though-provoking? Remember, you don’t want to just bark sales and promotional content at your users. That’s not the way to their heart. You want content that helps them, educates them or makes them laugh. Something they can use.
The more likes you get, the more exposure your posts will have. After all, you’ve seen those “So-and-so likes XX post” in your Facebook feed, right? Well, that’s what happens when someone likes YOUR posts. Their social circles see their activity, and it exposes your brand to new, viable leads.
5. Create a CTA button.
Facebook now allows you to create a call-to-action button, right on your page’s header. Use this area to give leads an easy route to conversion. If you’re a service provider, make your CTA a “book now” or “schedule your appointment” button. If you sell products, maybe “shop now” or “start shopping” would be a better choice.
The point is: utilize that space, and make it easy for leads to become real, paying customers in seconds.
6. Integrate newsletter sign-up on your page.
Most email marketing providers (like Constant Contact, Aweber and MaliChimp) will generate a simple, Facebook-friendly sign-up form for your lists and newsletters. You can then make these a visible tab on your page, and give users a way to easily get in-the-know with your company.
For the most impact, drive those forms to a Facebook-specific email list, and create tailored content designed to entice them, interest them and convert them into paying customers.

Want more help getting social media and Facebook leads? Download our free social prospecting ebook now!

Author Info

Brad Parnell
Founder & CEO

Brad is the Founder & CEO of Steadfast Creative, leading the team in exploring new ways to solve creative problems and bringing direction and vision for the company. His passion is building relationships, providing solutions and empowering his team to send new ideas out into the world. With over 10 years of agency experience serving local and national brands, he is focused on results for his clients and team. Outside of  work, Brad serves on the board of directors at his local Chamber of Commerce and loves giving back to the community and spending time with his wife and kids.