In our modern day and age, your website is your face to the world. It’s the first thing potential customers see, and it’s, by far, your biggest marketing tool. A great website can help you sell your products and services, expose your brand to new customers and, overall, make a difference on your bottom line. A not-so-great one can make you look unprofessional, inauthentic and, what’s worse, hurt your sales and profit margins.
In a sentence: your website is pretty darn important.
So how can you make sure your site is doing all it can to better your company and sell your brand? It’s simple. Choose the right web design company.
There are hundreds – maybe even thousands – of companies you can choose from to design and manage your site. Unfortunately, they’re not all as equipped to handle your web presence as you’d hope they be.
Want to ensure you pick the right web design company and set your site up for success? Here’s what you should be looking for:
A killer portfolio – First and foremost, any web design company you consider should have a great portfolio. It should include a variety of clients and customers – ones from all sorts of industries and backgrounds, and it should boast all types of designs and layouts, from standard sites and online stores to mobile and tablet-responsive designs. A great design company should have viable, tangible proof of the past projects they’ve done, the experience they have and the tasks they can accomplish.
A creative and well-versed team – A great web design company doesn’t just have graphic designers on board – they also have artists, copywriters, marketers, photographers, programmers and other professionals who are experts in their field. This not only ensures you get a site that looks great, but one that reads well, one that functions correctly and one that truly makes an impression on your customers.
Great communication – Web design is a process. There are numerous steps to get to the finish line: you have to outline the navigation, create and approve designs, write the content, program the pages and, finally, check the site over for functionality and quality control. If there isn’t great communication throughout this process, it can get pretty confusing – even for the most seasoned business owner. Look for web design companies that have their communication down to a science. Better yet, they should have project manager, one who can be your point person throughout the whole process. Do they walk you through the discovery process? Do they let you weigh in on designs? Do they update you as milestones are completed or when you’re approaching deadlines? These are all huge factors in ensuring your site is designed quickly, seamlessly and to your exact specifications.
Do you want to make sure your website is doing all it can for your business? Then partner up with the right web design company. It’s that easy!