Most websites you visit are equipped with menus, buttons and links, taking you to other areas, additional content and more information. But a new web design trend is emerging that may change all that.
The single-page website.
Single-page websites are just what they sound like: simple, one-page sites that house all the information a user could need in one, central place. Unlike traditional websites, which are molded in outdated print design standards, single-page websites offer a more unique, comprehensive and, most of all, more satisfying experience for the user.
But exactly why is it more satisfying? Here are just a few of the many reasons.
It focuses on the story – Single-page sites allow you to focus on your story, rather than breaking up your content into tiny bits and pieces scattered throughout your site. You can create immersive and exciting experiences for the user that take them from start to finish all on one page.
It’s easier – Let’s face it: traditional sites aren’t that easy to digest. You have to navigate a myriad of menus and links to find what you need and what you came for. With single-page sites, that’s no longer an issue. Everything your user needs is right in front of their eyes. It’s more seamless, it’s more elegant, and it gives them what they need – right away.
It’s more interactive – With a single-page site, you can truly get creative and present an interactive, awe-inspiring experience for your user. Incorporate animation, expandable content areas, windows that open and close – anything at all your team can think up! These not only help tell your story in a more intriguing way, but they also make your brand more memorable and more exciting for the user.
It’s more convertible – A single-page website can take a user through the sales funnel in one fell swoop. Introduce your brand at the top, delve into your purpose, mission and services in the center, show users why they need you, and then get their email address or have them contact you at the end. This straightforward approach almost always results in more conversions than a traditional website does.
It looks good on any device – The more pages and complicated elements you add to a site, the less likely it will appear correctly across all devices and screens. With a single-page site, you don’t have this concern. Whether your user is a on a smartphone, a laptop, a tablet or even a dinosaur desktop computer, you can rest assured they’re seeing it correctly. For more on this, check out our post on responsive design!
For a great example of a single-page website, check out the Steadfast Agency site or Canopy Point Coffee. You’ll see both take you through the entire story – introducing the brand, outlining services and converting leads at the very bottom. Think your brand could benefit from a similar single-page design? Get a free website review below!