WordPress is one of the most popular content management systems around. It’s the backbone of literally millions of sites across the web, and stats even show that it accounts for a whopping 19 percent of all sites.19 percent!
From personal blogs and small business sites to huge corporations and million-dollar companies, WordPress is used more often than you think. In fact, if you’ve spent more than an hour on the web today, you can pretty much bet you’ve seen a WordPress site or two – just today!

But why is WordPress so popular? And why should your company invest in custom WordPress design for your own sites?
Here are just a few reasons why:
It makes managing your site a breeze.
With a custom WordPress design, you don’t need to know a lick of HTML or coding to manage your site. Thanks to WordPress’ easy-to-understand system, all it takes is a few clicks, and you can change copy, add images, post a blog or even change up your menus and featured news items. It’s one of the most user-friendly backends around, and if you’re the hands-on type who wants to manage your site on your own, this is the way to do it.
Advanced functions and extras are just a plug-in away.
Want to add a video or slideshow on your homepage? Need to add a calendar or sign-up form? Want to integrate audio? Advanced functions like these are extremely simple with WordPress. Rather than hiring a developer to hand-code these functions from the ground up, you can install one of WordPress’ thousands of plug-ins to do it instead! All it takes is a quick search, a few clicks, and the configuration of some settings, and you can change your site’s features and functionalities in minutes.
Updates, changes and even re-designs are simple.
With WordPress, you’re not locked into a layout or look forever. In fact, WordPress makes changing up your site inherently easy. Want to switch up the menu, add a sub menu or remove navigation altogether? Easy. Want to switch up the template, and go for a new look in the new year? No problem. Want to change up your bios, new items or calendar for the next quarter? All it takes is a few minutes.
Development is faster – and more affordable.
A custom WordPress design is infinitely more affordable than a from-scratch, hand-coded site. While it certainly does still require an experienced programmer if you want it to look unique, high quality and in sync with your brand, the existing framework of WordPress makes the process much simpler. A developer doesn’t have to start from the ground up, hand-coding each and every inch of your site. Instead, they can focus on branding it, ensuring it offers the functionalities you want, and making it as effective as possible for your customers. This saves time, making for a much faster, easier and more affordable development period on the whole.
You can start a blog in seconds.
Blogging is a great way to cultivate leads and establish yourself as an authority in your industry. Unfortunately, many business owners just don’t know where to start when it comes to blogging. With a WordPress site, it’s incredibly easy. All you do is navigate to the “posts” area, and start typing away. You can have a new post up for your audience in seconds.
It’s great for SEO.
Wordpress sites are also great for your SEO efforts. Their URL structures, blogging functionalities, and the countless plug-ins they have for optimizing your pages, images and posts make them the perfect SEO fodder. They can help you get to the top of Google, Yahoo, Bing and other search engines easily, so you can reach new customers and make more sales.

Ready to Choose WordPress?
Wordpress is a great platform for any type of site, whether it’s personal, professional or a little of both. Its user-friendly back-end, built-in blogging capabilities and robust plug-in system are unparalleled, and it can help your site be successful and profitable in the long run. Ready to invest in a custom WordPress design for your company? Contact Steadfast Creative today.

Author Info

Brad Parnell
Founder & CEO

Brad is the Founder & CEO of Steadfast Creative, leading the team in exploring new ways to solve creative problems and bringing direction and vision for the company. His passion is building relationships, providing solutions and empowering his team to send new ideas out into the world. With over 10 years of agency experience serving local and national brands, he is focused on results for his clients and team. Outside of  work, Brad serves on the board of directors at his local Chamber of Commerce and loves giving back to the community and spending time with his wife and kids.