In order for any marketing or outreach effort to be successful, it first and foremost has to have a good design. Potential customers have to be impressed by its design, its layout and its content in order to want to go further into that sales funnel and possibly do business with the brand.
This is true for just about anything – flyers, posters, mailers,
email campaigns and, most importantly, websites.
But aside from making your brand look good, what other purpose does great design serve? And why is it worth the cost of hiring a pro to handle it? Here are the five biggest reasons great design matters:
1. It’s your first impression.
We all know that first impressions are everything. They’re your one shot to catch someone’s attention, get them interested, and impress them with your brand and services. Great design helps you give a good impression every time. With a customized, professionally designed site, your potential customers will be intrigued and excited by your brand, and they’ll want to learn more, buy more and get more involved.
2. It helps you tell your story.
Sure, your story is mostly told through the actual content on your site – the headings, the copy and the images – but that’s not all you need to make an impact. The truth is, you can have the best content in the world, but if it can’t be seen, found or read easily, it isn’t worth anything. That’s where great design comes in. A great web design helps guide your potential customers through the content, so they know what’s important, what your brand is all about and what the key take-aways from your story are.
3. It ensures compatibility.
Did you know 25 percent of Americans use mobile phones exclusively to access the web? That means at least one quarter of all your potential customers are seeing your site on their tiny phone screen – not a tablet, laptop or desktop computer. Great design helps ensure these customers are seeing your site properly – that its menus, content and images display correctly, that your story is still getting told, and that your first impression is still a good one – so you don’t lose out on those potential sales.
4. It determines usability and user experience.
A large part of the user experience relies on design. Your site’s design determines how well a customer can navigate through content, find the information they need, and learn about your brand as a whole. Without great design, your site becomes hard to digest, and users can get easily turned off from your site – and your brand – entirely.
5. It shows your brand voice.
Design is yet another way you can further your brand voice and let customers know what your brand is really all about. If your company has a laid-back, young, artistic vibe, let that show through in your site’s design. If your brand is more professional, aimed at B2B clients and in the big-money brackets, then go for a more polished and high-class look. You have endless freedom with your site’s design, so be sure to use it to its fullest.
What is your website’s design currently telling customers? Is it easy to navigate? Does it deliver a great first impression? Does it tell your story and portray your brand voice? Sign up for a free website review today, and we’ll help you find out!